By Ashley Eisenbrandt | Principal Broker, 5 Peaks Property Group | Bend, Oregon Real Estate Listing Expert

If your home sat on the market last year… you weren’t alone.

Across Central Oregon, nearly 40% of listed properties failed to sell in 2025 according to MLS data.

Read that again.

Almost half of homes listed never made it to the closing table.

The market shifted fast. Buyers became cautious. Interest rates changed behavior. Inventory climbed. And suddenly, homes that would have sold instantly a few years ago started sitting.

But here’s the part nobody wants to talk about:

Many homes didn’t fail because the market was impossible.

They failed because the strategy was weak.

At 5 Peaks Property Group, 100% of our listings successfully sold in 2025.

Not because we got lucky.

Because strategy matters more when the market gets tough.

I’m Ashley Eisenbrandt, Principal Broker with Premiere Property Group and team leader of 5 Peaks Property Group in Bend, Oregon. After years as a top listing agent on Oregon’s #1 real estate team, I’ve seen firsthand what separates homes that sell from homes that expire.

And in today’s market, the difference is no longer small.

The Biggest Reason Homes Aren’t Selling in Bend & Central Oregon

Overpricing.

Sellers are still emotionally attached to 2021 pricing while buyers are negotiating like it’s 2026.

That gap kills listings.

The longer a property sits:

- The weaker it looks

- The lower the offers become

- The more leverage shifts to buyers

Price reductions don’t create excitement.

Correct positioning from day one does.

The market is punishing homes that miss the mark early.

Marketing Alone Isn’t Enough Anymore

A lot of agents still think:

“Put it on the MLS. Post it on social media. Done.”

That strategy is getting exposed.

Today’s market requires:

- Precise pricing strategy

- Buyer psychology

- Professional positioning

- Negotiation experience

- High-level marketing

- Strong digital visibility

- Follow-up systems

- Local market expertise

Pretty photos alone don’t sell homes anymore.

Execution does.

Why Our Listings Continue to Sell

At 5 Peaks Property Group, we focus heavily on:

- Strategic pricing

- High-converting marketing

- Pre-market preparation

- Luxury-level presentation

- Buyer targeting

- Strong negotiation tactics

- Exposure both locally and out-of-state

Our clients benefit from years of experience helping sellers compete in changing markets across Bend and Central Oregon.

In 2025:

- 100% of our listings sold

- Our list-to-sold ratio reached 98.6% while the market average was 94% (residential sales data from flexmls).

- While many listings expired, ours continued closing

Those numbers matter because they represent real outcomes for real sellers.

What Sellers Need to Know Right Now

The market is not impossible.

But average strategies are struggling.

Homes are still selling every day in Bend, Redmond, Sisters, Sunriver, La Pine, Prineville, and across Central Oregon.

The difference is how the home is positioned, marketed, priced, and negotiated.

Sellers who adapt are still winning.

Thinking About Selling Your Central Oregon Home?

If you’re considering selling in Bend or anywhere in Central Oregon, now is the time to work with an agent who understands how to perform in a shifting market — not just when things are easy.

At 5 Peaks Property Group, we help sellers create strategies that attract serious buyers and produce measurable results.

Ashley Eisenbrandt

Principal Broker | Premiere Property Group

5 Peaks Property Group

Bend, Oregon Real Estate

541-979-8201